
The Death Of Recruiting For Most Recruiting Leaders
The world is evolving at an unprecedented pace. The implications for Recruiting Leaders are that many are quickly becoming irrelevant for several reasons that I

How to Leverage Social Proof for Recruiting
Social proof is a psychological phenomenon that is based on influence. Recruiting Leaders can use social proof techniques in many ways to gain favor with potential recruits and help form deeper relationships.

How to Compete with Another Company’s Bigger Sign-on Bonus
How do we compete with the “better offer?” The answer is— just because it’s a bigger number doesn’t mean it’s the better offer. Through more powerful drivers like family and community, you can engage recruits on a much more impactful level than money ever could.

Training the Next Generation of Superheroes: Investing in Your Team’s Success
Being a Recruiting Leader is a lot like being a superhero! One of the key benefits of being a leader is that you get to

A New Take on “Work-Life Balance”: 3 Questions to Help Create Alignment Between Your Personal and Professional Life
Work-life balance is a pretty alluring idea. And we are probably all guilty of referring to it a time or two (or hundreds!). It’s true

Crossing the Finish Line With Your Recruits
Picture this: You’ve gotten to the finish line with a recruit. They’re ready to join you, and you’re preparing to sign them on.
And then you lose them to a competitor who offers a higher bonus.

What is Your “Why” and Why Does it Matter?
Building solid relationships is the key to recruiting success. People enjoy working with others that they not only trust but are in alignment with. And

Don’t Just Wing It; What Gets Measured Gets Improved
When it comes to getting recruiting results, you can’t just wing it or do things “whenever you feel like it.” Whether you are a well-established

How to advance to the next stage with your recruits
We are getting ready for a family summer full of exploring colleges with my son, Gavin. He’s narrowed his search down a bit, so now

Automating Your Way to Success – NFCs
Keeping track of habits and staying organized can be a challenging task- especially for Recruiting Leaders who have to juggle many balls! However, with the

Tips to Combat Writer’s Block When Generating Content
We believe in posting on social media so much that it is one of our 4 C’s – Content! Finding content is often a matter

In a Content Rut? Here’s How to Find Content in Your Everyday Life
As a Recruiting Leader, you know that establishing your online presence and building your brand is crucial to your success. This includes posting daily on

A Strategy to Show Recruits That You Care
See how the farmer waits for the land to yield its valuable crop, patiently waiting for the autumn and spring rains. James 5:7 All too

The Power of Saying No & Empowering Your Team to Make Decisions Without You
In today’s fast-paced world, we are often caught up in the rat race of trying to accomplish as much as possible in the least amount of time. We are constantly saying yes to everything that comes our way, even if it means compromising on our larger vision or goals.

Personality Assessments: How to Make Them Work for You
INFJ or ENTP? Enneagram 4 or 7? DiSC “D” or “S”?
Odds are, you’ve probably heard at least some of the above terms in the last few years. Personality assessments seem to be on the rise–for personal use and for hiring purposes. So what are they exactly and how can we use them in recruiting?

Why Social Media is Your Best Tool for Recruiting
If you’ve subscribed to our emails or our blogs, you’ve seen more than a few articles about social media. We’ve covered everything from platform updates

Forever Follow-Ups: What Planting Asparagus Taught Me About Recruiting Success
There was a time when if you asked me if I could ever keep a plant alive, I would laugh. To say I had a

Unlocking the Power of LinkedIn: Why You Need to Be Intentional About Your Approach
LinkedIn continues to be the destination for many Recruiting Leaders. It provides opportunities to reach the right people and connect with new recruits. But with all of these changes on the platform – how are you supposed to keep up?

The Power of Dreams for Recruiting and Retention
Generally, the type of people we are looking to recruit are the people who aren’t planning to make a change. So, we need to appeal to them so much that they are willing to take that leap.
And the most essential piece that can inspire people to leave where they are comfortable and join you is dream fulfillment.

Scripting: The Secret to Messaging Success
If recruits aren’t responding to your messages, it’s probably because you’re not following the right sequence. Here’s the breakdown for how you can improve your

Social Media Algorithms: Luck, or Science?
Different platforms will have various rules and guidelines that drive what gets prioritized. And these algorithms are different for every platform, depending on the type of content they’re more interested in promoting.

How to Find Items of Value for Recruits
In this 4C University exclusive, We’re breaking down how to find items of value that you can send to recruits. This article is a continuation of Forever Follow-Ups: What Planting Asparagus Taught Me About Recruiting Success.
Finding value items is easy once you know what you want to send. So think of a topic that will be beneficial to your recruit.

How to Cross the Epiphany Bridge
A Recruiting Leader is a relationship builder. And the key to building a relationship is knowing how to tell a story.

How to Never Call a Cold Recruit Again
Have you ever gotten a message or call from somebody that gave you that warm fuzzy feeling when you saw that person’s name?
As part of our Valentine’s Day series, I’m discussing how you can get your recruits to have that feeling when they see your name pop up on their phone, so you’re never calling a cold recruit again.

Feel the Love – Going Viral on LinkedIn
LinkedIn is a powerful platform that can help you reach a larger audience and build your professional brand online.

How to Build a Passion for Creating Video Content
Social media has become an integral part of our daily lives, and for many, it is an important platform to showcase our talents, skills, and businesses. But when it comes to recruiting in the digital age, creating videos has become a must.

YouTube in 2023
Last month, we talked about changes within all major social media platforms. Now I will catch you up on what’s new and exciting with YouTube in 2023!

Hacking Social Media: How Recruiting Leaders Can Use ChatGPT in 2023
More and more data shows that potential recruits are using social media to learn about future employers. But social media takes time, and as a leader, time is not always something you have to spare. Here’s a hack to save you time!

How to Convert More Recruits in 2023
How to Convert More Recruits in 2023 If I were to stop you on the street and ask you how many recruits you have in

Setting Yourself up for Success in 2023
At the start of the year, most of us like to take some time to reorganize and regroup to set ourselves up for success in the workplace. How you do that depends on each person, but if you’re looking for a place to start, here’s a list of some key areas to focus on in the new year.