Stop Chasing Recruits. Start Attracting Them.

4C Recruiting coaches recruiting leaders, meaning people who run a team and are also responsible for recruiting to it. That includes producing and non-producing branch managers, area and regional managers, divisional leaders, and owners and CEOs. Mortgage is the core industry, and the same system works for real estate, insurance, and wealth management teams.

Most of these leaders were promoted for producing and never taught to recruit. They’re short on time, their outreach gets ignored, and they feel stuck competing on sign-on bonuses. 4C doesn’t primarily coach solo recruiters without a team, because the system is built for leaders who recruit people to their own team and keep leading them after they join.

No. 4C Recruiting doesn’t recruit for clients. Richard Milligan and 4C coach recruiting leaders to become better leaders first, then build their own recruiting system, so the results belong to the leader and keep working after the coaching ends. Since 2017, 4C has coached thousands of recruiting leaders, with mortgage as its core industry.

The system is called Recruiting Made Simple, and it grew out of the 32-step recruiting process Richard wrote at the end of 2013, when he was still leading mortgage teams. It covers phone and social scripting, the 15-Minute First Meeting, a plan for cold, warm, and hot recruits, and Forever Follow-Up, and it runs in about 30 minutes a day. One client used it to hire 18 loan officers in 90 days.

The Working Lunch is a free, live recruiting workshop hosted by Richard Milligan every other Friday at 12 pm Eastern. Recruiting leaders bring real problems, like a recruit who went quiet or a bonus they can’t match, and Richard works through them live. There’s no pitch and nothing to buy.

Each session runs one hour. Register once and you’re in for every Working Lunch going forward, and the event calendar shows every upcoming date. It’s the easiest way to see how Richard coaches before you decide on anything else.

Richard Milligan is the founder of 4C Recruiting and a recruiting coach for leaders who manage a team and recruit to it. He spent 15 years in mortgage as a loan officer, producing branch manager, and divisional leader, built 21 teams, and founded 4C in 2017. He also hosts the Recruiting Conversations podcast.

Nobody taught Richard to recruit. He grew three teams in his first 11 years, lost his business in the 2007 collapse, and rebuilt it on relationships, calling past clients one by one to apologize for never following up. At the end of 2013 he wrote his first recruiting system, and over the next three and a half years he built 18 teams. He’s the author of How to Dominate Recruiting in a Digital World (2022) and lives in Edmond, Oklahoma, with his wife, Leah.