Creating Authentic Recruiting Videos

Recruiting videos – we’ve all seen them, but what do they really mean? Let’s break it down and get real. Imagine getting a text on a Thursday night from your boss, the big executive, saying, “We need to make recruiting videos tomorrow. My script is terrible. Can you help me fix it?” Been there, done that.

These recruiting videos often turn out to be what I call “Everything is Awesome” videos. You know the type – it’s like those catchy Lego movie tunes where they just replace “Lego” with the company’s name. “Everything is awesome at our company! Our products are amazing! Our pricing is amazing! Our support is amazing!” It’s basically a hype video, but not a very good one.

Picture this: a room full of executives, including the second-in-command, all set to make hype videos about how fantastic their company is. They’re all following the same uninspiring script. It’s a recipe for disaster.

I recently shared a piece of content that revolved around the idea that “perception is reality.” In the world of recruiting, candidates have been oversold and under-delivered to too many times. So when you show up as a hype machine, they instinctively doubt it’s true.

Now, let’s get to the heart of the matter. What’s the real purpose of a recruiting video? It’s about humanizing yourself and forging a deeper connection with your potential recruits. Imagine sitting down with a recruit and sharing the top three things about you:

  1. Family Matters: You’d tell them how family is your cornerstone, how you’d move mountains for your loved ones, and how you lead with that same passion within your team. You’d share stories that exemplify this.

  2. Personal Growth: You’d talk about how personal growth and development are not just buzzwords but are at the core of who you are. You’d narrate your own journey, the epiphanies you’ve had, and the experiences that have shaped you.

  3. Impact and Passion: You’d reveal your burning desire to make a positive impact on people’s lives. You’d explain why you’re so passionate about serving others and how it’s woven into your very being.

When you lay it all out like this, you’re not just a faceless executive; you’re a person with values, a story, and a vision. You’re relatable, and that’s what truly matters.

Here’s the beauty of it: when you share your authentic self through stories and vulnerability, you create a connection that transcends the screen. You talk about your challenges and how they’ve led you to incredible places. You convey your passion for making a difference and why it’s a driving force in your life.

Imagine the impact when candidates watch your video and feel like they genuinely know you. This isn’t a scripted performance; it’s a heartfelt conversation.

I’ve experienced it myself. When I attend live events, people reference my content as if they know me personally. That’s the power of authenticity.

So, when you think about creating a recruiting video, remember this: it’s not about hype and empty promises. It’s about showing your true self, sharing your journey, and expressing your unwavering commitment to making a difference. When you do that, you won’t just attract recruits; you’ll attract people who believe in your vision and want to be a part of something meaningful.

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