Author: Adi Smith

Adi is a Denver native who serves as Director of Operations at 4C. She has worked in the mortgage and marketing industries since 2014, bringing her passion for growth and dynamic energy to every interaction. She is also the champion of 4C University, a platform that houses exclusive coaching content to help leaders become better recruiters. When she’s not working hard to help recruiting leaders, you can find her paddleboarding, hiking, kayaking, reading, watching movies, or listening to music.

How to Find Items of Value for Recruits

In this 4C University exclusive, We’re breaking down how to find items of value that you can send to recruits. This article is a continuation of Forever Follow-Ups: What Planting Asparagus Taught Me About Recruiting Success.

Finding value items is easy once you know what you want to send. So think of a topic that will be beneficial to your recruit.

How to Never Call a Cold Recruit Again

Have you ever gotten a message or call from somebody that gave you that warm fuzzy feeling when you saw that person’s name?

As part of our Valentine’s Day series, I’m discussing how you can get your recruits to have that feeling when they see your name pop up on their phone, so you’re never calling a cold recruit again.

How to Convert More Recruits in 2023

How to Convert More Recruits in 2023 If I were to stop you on the street and ask you how many recruits you have in your pipeline, could you answer me with an exact number? Could you tell me exactly what has happened with each one and what their next steps are? At 4C, we […]

Social Media Ideas to Boost Your Personal Leadership Brand

Social Media Ideas to Boost Your Personal Leadership Brand There’s a reason we wrote the book on building your personal brand and the power of social media (in our book, How to Dominate Recruiting in a Digital World).  We believe that people don’t join companies; they join great leaders.  And in this day and age, […]