How to Create Compelling Social Media Content
Adi Smith
Adi is a Denver native who serves as Director of Operations at 4C. She has worked in the mortgage and marketing industries since 2014, bringing her passion for growth and dynamic energy to every interaction. She is also the champion of 4C University, a platform that houses exclusive coaching content to help leaders become better recruiters. When she’s not working hard to help recruiting leaders, you can find her paddleboarding, hiking, kayaking, reading, watching movies, or listening to music.
At 4C, we talk a lot about content and how to create compelling content. The other day, I met with our new CGM, Jason, to workshop a post idea of his and how to turn it into the type of content our writers produce!
Want to workshop your content? Here are some questions to ask yourself!
- What is a story that this is connected to?
- How did it make me feel?
- What is a thought I want to convey?
Then start your post with “I remember” or “I remember thinking.” Tell your story and then tie it down with the take-a-way!
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