Author: Adi Smith

Adi is a Denver native who serves as Director of Operations at 4C. She has worked in the mortgage and marketing industries since 2014, bringing her passion for growth and dynamic energy to every interaction. She is also the champion of 4C University, a platform that houses exclusive coaching content to help leaders become better recruiters. When she’s not working hard to help recruiting leaders, you can find her paddleboarding, hiking, kayaking, reading, watching movies, or listening to music.

Vision Casting

https://vimeo.com/822740331/e5a9a39dce Recruiting new team members can be a daunting task, especially when the competition is offering bigger paychecks and bonuses. However, there are ways to win over recruits without breaking the bank. First, it’s essential to communicate clearly with recruits about the company’s policies on sign-on bonuses. If the company has a policy against them, […]

Micro vs Macro Branding

https://vimeo.com/816862208/41814a6ad0?share=copy Recruiting leaders need to understand the importance of personal branding as everything moves from macro to micro branding. The leader’s brand is what matters, not the company’s brand. They need to think about LinkedIn and beyond to expand their personal brand. One idea is to launch a podcast like “My Hometown” and interview the […]

Expectation Gap

https://vimeo.com/816297279/4c41ab0cb2?share=copy In any profession, there is always a set of expectations that come with the role. This is especially true for recruiters who have the added pressure of meeting quotas and earning commissions. However, there is often an expectation gap that arises due to a lack of structure and training. This gap can cause recruiters […]

Why Social Media is Your Best Tool for Recruiting

If you’ve subscribed to our emails or our blogs, you’ve seen more than a few articles about social media. We’ve covered everything from platform updates to algorithm specifics—to even writing a book on it! We’re pretty big fans of social media. We even offer a social media product which helps leaders represent themselves on platforms […]

Forever Follow-Ups: What Planting Asparagus Taught Me About Recruiting Success

There was a time when if you asked me if I could ever keep a plant alive, I would laugh. To say I had a black thumb was an understatement. But recently, I’ve gotten into plants and realized I actually have a green thumb! Since I’ve been feeling (relatively) confident that I won’t kill my […]