Author: Adi Smith

Adi is a Denver native who serves as Director of Operations at 4C. She has worked in the mortgage and marketing industries since 2014, bringing her passion for growth and dynamic energy to every interaction. She is also the champion of 4C University, a platform that houses exclusive coaching content to help leaders become better recruiters. When she’s not working hard to help recruiting leaders, you can find her paddleboarding, hiking, kayaking, reading, watching movies, or listening to music.

From Cold to Gold: Engaging Recruits on a Deeper Level

If you want to be winning at scale in recruiting, then you have to be focused on warming cold recruits. This episode is dedicated on how to do that.

Training the Next Generation of Superheroes: Investing in Your Team’s Success

Being a Recruiting Leader is a lot like being a superhero! One of the key benefits of being a leader is that you get to help people develop and grow. By investing in your team’s training and development, you can unlock their superpowers and help them achieve their dreams and goals. Trust me, it’s like […]

Don’t Just Wing It; What Gets Measured Gets Improved

When it comes to getting recruiting results, you can’t just wing it or do things “whenever you feel like it.” Whether you are a well-established recruiter or a new recruiter, you must be systematizing and tracking your efforts if you want recruiting results. Recruiting leaders have one of the most challenging jobs of any industry […]

Automating Your Way to Success – NFCs

https://vimeo.com/829579706/3da878ab27?share=copy Keeping track of habits and staying organized can be a challenging task- especially for Recruiting Leaders who have to juggle many balls! However, with the advent of Near Field Communication (NFC) technology and the powerful capabilities of smartphones, it has become easier to automate habit tracking. In this article, we will guide you through […]

Operating Capacity

https://vimeo.com/822732083/3ced50cbcc?share=copy As a recruiting leader, you know the importance of growth and development in your organization. But what happens when you hit a plateau? When you feel like you’re not making progress despite your best efforts? It’s easy to get discouraged and feel like you’ve reached your limit, but there’s a different perspective to consider. […]