The Power of Dreams for Recruiting and Retention

Generally, the type of people we are looking to recruit are the people who aren’t planning to make a change. So, we need to appeal to them so much that they are willing to take that leap.
And the most essential piece that can inspire people to leave where they are comfortable and join you is dream fulfillment.
Scripting: The Secret to Messaging Success

If recruits aren’t responding to your messages, it’s probably because you’re not following the right sequence. Here’s the breakdown for how you can improve your messaging and have a better connection with your recruits! Scripting Sequence Step 1: Leading with strong affirmation The first thing to consider is whether your message leads with strong affirmation. […]
Social Media Algorithms: Luck, or Science?

Different platforms will have various rules and guidelines that drive what gets prioritized. And these algorithms are different for every platform, depending on the type of content they’re more interested in promoting.
How to Find Items of Value for Recruits

In this 4C University exclusive, We’re breaking down how to find items of value that you can send to recruits. This article is a continuation of Forever Follow-Ups: What Planting Asparagus Taught Me About Recruiting Success.
Finding value items is easy once you know what you want to send. So think of a topic that will be beneficial to your recruit.
How to Cross the Epiphany Bridge

A Recruiting Leader is a relationship builder. And the key to building a relationship is knowing how to tell a story.