Scripting: The Secret to Messaging Success

If recruits aren’t responding to your messages, it’s probably because you’re not following the right sequence. Here’s the breakdown for how you can improve your messaging and have a better connection with your recruits! Scripting Sequence Step 1: Leading with strong affirmation The first thing to consider is whether your message leads with strong affirmation. […]
Social Media Algorithms: Luck, or Science?

Different platforms will have various rules and guidelines that drive what gets prioritized. And these algorithms are different for every platform, depending on the type of content they’re more interested in promoting.
How to Create Compelling Social Media Content

At 4C, we talk a lot about content and how to create compelling content. Here’s how to create it!