If you’re like most recruiting leaders, you’ve probably struggled with creating social media content.
But let’s face it—content is crucial to your recruiting success.
In today’s market, social proof is non-negotiable when it comes to attracting top talent.
The first thing a recruit does after you connect with them is Google you, and what pops up first? Your social channels, with LinkedIn leading the pack.
I’m often asked, “What should I talk about in my content?” or “What ideas should I be sharing?”
Let me simplify it for you.
Turning Daily Interactions into Content
Earlier today, I was in a conversation with a recruiting leader who was frustrated because they couldn’t pull away from answering their team’s constant questions—whether by phone, text, or face-to-face in their office.
They were so caught up in this that it was getting in the way of their recruiting efforts.
So, I asked them to list out some of the questions they’d been asked over the past day as a way to generate content ideas.
Here’s what they came up with:
How do I make this deal work?
How do I grow my business?
How do I overcome this objection?
How do I get this person to work on my file?
It was a lightbulb moment for them.
Those very questions could be turned into valuable content.
A Simple Framework for Content Creation
Here’s a simple framework I use to generate content ideas and create content.
In fact, I’m following it right now as I write this:
Start with a Question
Begin by answering a specific question. For example, the question I’m addressing right now is, “How do I generate content ideas and turn them into content?”Share a Relevant Story
Connect the question to a real-life story. Remember the recruiting leader I mentioned who was overwhelmed by their team’s questions? That’s your story, and it makes your content relatable.Create a Framework
Break down your process into a simple, repeatable framework. Keep it to 3 or 4 steps—this is known as “information chunking,” a concept from cognitive psychology that helps people remember information. For example, the framework I’m sharing right now has four steps.Explain Why It Works
Convince your audience that your approach is effective. In this case, these four steps work because they take the guesswork out of content creation. You’re more likely to stick with it because it’s no longer exhausting to come up with new ideas every day.Include a Call to Action (Bonus)
Always invite your audience to connect with you or explore something valuable you’re offering. For instance, I have a podcast called Recruiting Conversations, a book titled How to Dominate Recruiting in a Digital World, one-on-one coaching (see 4crecruiting.com), and live speaking events you can discuss with me through my calendar at bookrichardnow.com. See what I did there?
Ready to See It in Action?
Here’s an example of what it looks like to create content following this framework perfectly.
And seriously, don’t forget to check out my podcast Recruiting Conversations.
With over 115 episodes dedicated to helping you grow your team, there’s a wealth of knowledge waiting for you.
