PODCAST
Each week, I drop in-depth marketing strategies, interviews with experts and actionable insights straight to your earbuds.
This podcast will help you build a system that allows you to recruit effectively in a minimal amount of time—all while motivating recruits towards meaningful change.


Forever Follow-Ups: What Planting Asparagus Taught Me About Recruiting Success
There was a time when if you asked me if I could ever keep a plant alive, I would laugh.

Unlocking the Power of LinkedIn: Why You Need to Be Intentional About Your Approach
LinkedIn continues to be the destination for many Recruiting Leaders. It provides opportunities to reach the right people and connect with new recruits. But with all of these changes on the platform – how are you supposed to keep up?

The Power of Dreams for Recruiting and Retention
Generally, the type of people we are looking to recruit are the people who aren’t planning to make a change. So, we need to appeal to them so much that they are willing to take that leap.
And the most essential piece that can inspire people to leave where they are comfortable and join you is dream fulfillment.

Scripting: The Secret to Messaging Success
If recruits aren’t responding to your messages, it’s probably because you’re not following the right sequence. Here’s the breakdown for

Social Media Algorithms: Luck, or Science?
Different platforms will have various rules and guidelines that drive what gets prioritized. And these algorithms are different for every platform, depending on the type of contentWhat you post, whether it’s written, a picture, or a video... More they’re more interested in promoting.

How to Find Items of Value for Recruits
In this 4C University exclusive, We’re breaking down how to find items of value that you can send to recruits. This article is a continuation of Forever Follow-Ups: What Planting Asparagus Taught Me About Recruiting Success.
Finding value items is easy once you know what you want to send. So think of a topic that will be beneficial to your recruit.