Recruiting leaders need to understand the importance of personal branding as everything moves from macro to micro branding. The leader’s brand is what matters, not the company’s brand. They need to think about LinkedIn and beyond to expand their personal brand. One idea is to launch a podcast like “My Hometown” and interview the mayor, a top chef, a teacher, and other interesting people in the town. This not only helps reach new audiences but also helps in creating a micro brand.
Micro branding is essential to compete with big brands. For instance, rather than competing with the national purchase market share of a company, one should strive to be known as the recruiting leader in a particular city or state. It is crucial to create a podcast with its Facebook page and YouTube channel, which can be integrated into the LinkedIn profile.
The flywheel model, introduced by Jim Collins, is a significant concept in creating a content machine. The big flywheel in recruiting is the content that pushes people to the coach’s website. The coach can use the flywheel model to create content pillars that they can develop. For example, a podcast could be one of the content pillars that recruits coaching clients, group-style coaching, speaking engagements, and books.
In summary, recruiting leaders must focus on creating their personal brand, moving towards micro branding, and utilizing the flywheel model to build a content machine. By using these strategies, recruiting leaders can enhance their brand awareness and build a loyal following.
