As a Recruiting Leader, you know that establishing your online presence and building your brand is crucial to your success. This includes posting daily on your social media accounts to stay top of mind with potential candidates. However, it can be challenging to come up with new and exciting content ideas on a regular basis, especially when you feel like you’re stuck in a content rut. The good news is that generating content is easier than you might think, and there are plenty of opportunities to do so in your everyday life.
Take Inspiration from Your Workday
Whether attending a networking event or conducting an interview, your workday is a goldmine for content ideas. Take advantage of these opportunities and share your insight with your followers. Don’t be afraid to ask questions and invite others to join the conversation. By doing so, you’ll provide value to your followers and showcase your expertise in your industry.
Write a post about a recent project you worked on and share your insights or lessons learned.
Share your thoughts about a recent meeting or conference call you had and ask for opinions or feedback.
Record a video discussing a work-related issue you’ve encountered and share your thoughts on how to address it.
Celebrate the people in your office by recognizing their big wins, such as a project completed or a work anniversary.
Turn to Your Hobbies and Interests
Your hobbies and interests are other excellent sources of content inspiration. You can post about a recent event you attended, a book you read, or a new skill you’re learning. You can share your experiences and what you’ve learned from them. You might be surprised at how many people are interested in the same things as you. You can connect with like-minded individuals and build a community around your brand by sharing your interests.
Share photos and videos from a recent trip or event you attended.
Create a post about a new hobby you’ve started or a new skill you’re learning.
Record a video discussing a book you’ve recently read and share your thoughts.
Look at Your Personal Life
Your personal life can also provide a wealth of content inspiration. Consider sharing stories or anecdotes about your family, friends, or experiences. This is important even if you are trying to create your brand around leadership and work. By showing your human side, you can connect with your audience more personally and build trust. People enjoy getting to know all aspects of your life.
One way many people do this is by sharing their personal stories. This is a great way to showcase your value system. For example, someone might share a story about how their small-business-owning grandfather taught them the importance of hard work.
Write a post about a recent milestone or achievement in your personal life.
Share photos of your family and friends at different events and gatherings.
Record a video discussing a personal challenge you’ve overcome and share your insights on how others can do the same.
Stay Up-to-Date with Industry News
Staying up-to-date with your industry’s latest news and trends is essential for building your brand and establishing yourself as an expert. Consider sharing your insights or opinions on industry happenings or even sharing breaking news as it unfolds. Doing so will keep your followers informed and engaged while showcasing your knowledge and expertise.
For example, the changing interest rates in the mortgage industry is a hot topic for loan officers. You could cut a short video explaining what you are doing on your team to combat these rates and stay positive even while facing a challenging market.
Write a post discussing a recent industry trend or news story and share your opinion on it.
Share a link to a recent news article and ask for thoughts or reactions from your followers.
Record a video discussing the potential implications of a current industry development and share your insights.
Repurpose Old Content
If you’re struggling to come up with new content ideas, consider repurposing old content. Update old blog or social media posts and share them again with your audience. Even though some of your audience will have seen it before, many still have yet to. You can also turn old content into something new, such as creating a video or podcast episode on a previous topic.
Update an old blog post with new information or insights and share it again on social media.
Record a video discussing a previous topic more in-depth or from a different perspective.
Take an old text-only post and add a new graphic or video to help make it pop.
If you still need help with creative ideas, we have a list of 15 questions you can save to ask yourself to help jumpstart your content creation process.
Finding content in your everyday life doesn’t have to be daunting. You can keep your online presence active and engaging by taking inspiration from your workday, personal life, and more. Remember, building your brand online takes time and effort. Still, with consistent effort and creativity, you can establish yourself as a Recruiting Leader in your industry and build a loyal following.
