In this 4C University exclusive, We’re breaking down how to find items of value that you can send to recruits. This article is a continuation of Forever Follow-Ups: What Planting Asparagus Taught Me About Recruiting Success.
Finding value items is easy once you know what you want to send. So think of a topic that will be beneficial to your recruit.
The next step is deciding what format you want to send. We suggest that you vary the type and format of the items. If last months was a youtube video, try sending a podcast this month.
This allows you to reach a wider audience based on their preferences.
Some people may need more time to sit and listen to a podcast but can quickly skim an article. At the same time, others prefer to listen to podcasts than read.
After you decide on what content you want to send, it’s time to start looking for it!
The key is to use a keyword search and then refine it on your criteria to find exactly what you want.
- Are you looking for newer or older content?
- Are you looking for more or less popular content?
- Are you looking for a video with a specific length?
- Are there extra keywords that you can add to narrow down your search?
- Do the results change based on adding in your industry?
So start your search with a basic term, then build off it to narrow down your results to what you are looking for.
The top spots to find great content are:
- Google – Google is a powerful tool for finding articles and videos! After I run a search, I always click the “news” tab to pull up articles that have been published that are relevant to my search term.
- Youtube – Great search engine that searches for video content
- TedTalk – Great search engine of all TedTalks
Then once you have your items of value, you can then send them to recruits. Need help with what script to use? Check out our scripting framework here.
