Recruiting new team members can be a daunting task, especially when the competition is offering bigger paychecks and bonuses. However, there are ways to win over recruits without breaking the bank. First, it’s essential to communicate clearly with recruits about the company’s policies on sign-on bonuses. If the company has a policy against them, it’s essential to let recruits know ahead of time. By doing so, you will avoid raising false expectations that can lead to disappointments later on.
It’s also essential to create a culture that focuses on more than just compensation. Today’s job market has created a generation of “mercenaries” who will move to the company that offers them the biggest paycheck. To win these recruits over, companies need to show them that they’re more than just a salary number. Instead, they should communicate their values and vision for the future. This can be done by having leaders articulate the company’s core values and behaviors that guide them. It’s important to show recruits how these values translate into actions that benefit the community, as well as the company.
One of the biggest reasons companies fail to win over recruits is that they fail to communicate a clear vision for the future. This was the case for a CEO who had trouble recruiting a top leader despite offering a salary of more than a million dollars. The CEO wanted to know why the candidate refused the offer, so they hired a consultant to find out. The consultant discovered that the candidate had never been given a clear vision of what the company stood for and how it was making a difference in the community.
To avoid this, companies should take the time to explain their vision for the future, how they will achieve it, and what role the recruits will play in that vision. Companies should also communicate how their values will shape their future success, as well as how they will benefit the community at large. This will show recruits that they are more than just a salary number, and that they have an important role to play in shaping the company’s future.
Why The Big Vision Is The Focus
Recruiting leaders face a lot of challenges, from market volatility to shifting dynamics in their industry. Sometimes the vision for where they want to go can become clouded by immediate needs to survive and keep the team motivated during challenging times. However, having a clear vision is essential for success in the long run, and it can be particularly useful during micro moments when the market shifts and new challenges arise.
In a micro moment, a clear vision can provide more clarity and direction for leaders. It allows them to stay focused on their goals and find creative solutions to challenges, even when the market shifts. For instance, in the mortgage industry, financial planners can be great referral partners. They don’t care about interest rates; they care about being able to tap into the most equity available and turn it into something of more value for their clients. Recruiting leaders can identify their own best referral partners and work with them to achieve their goals.
To succeed in recruiting, leaders need a 10-year roadmap for where they want to go and what they want to accomplish in their market. This roadmap should be flexible enough to adapt to changing market conditions and dynamics, but it should also be clear enough to provide direction during micro moments. When leaders have a clear vision, they can stay focused on their goals and find creative solutions to challenges, even when the competition is offering more.
