Social Media Tips for 2023
Richard Milligan
Richard is a recruiting coach, high-growth specialist, speaker, and champion of recruiting leaders across the nation. During his time in the mortgage industry, he built more than 20 teams and held leadership positions in Area, Regional, and VP roles. For the last 5 years, he has dedicated his time to developing a system that makes recruiting simple.
He partners with and coaches industry leaders across the country to help them communicate their values, build systems that attract top talent, and position their companies for growth. Richard speaks at both public and private events across the U.S. He lives in Edmond, Oklahoma with his children and wife.
Social Media is constantly evolving, and 2023 is no exception. Here are a few insights that will help you prepare for the new year.
Six social platforms and their predictions for the new year:
In Instagram’s 2023 trend report, they predict that there will be a financial surge on their platform, particularly within Generation Z, which is composed of 10-25 year-olds.
According to Instagram’s research, nearly two-thirds of Gen Z users plan to use social media to make money in 2023, and 64% of Gen Z users plan to monetize a project this year.
Some new features you could see in the coming year may include: more AI-recommended content, more reels, new integrations, AR, more interactive ads, and live shopping.
You do not need to be a full-time content creator to make some extra money from this platform. Take some advice from this generation and allow your interests to turn into extra revenue. [Source]
Facebook (Meta)
Facebook is still the current market leader worldwide, as well as the most effective social media advertising platform, even with its dwindling popularity with younger users.
It’s continuing to evolve as a business tool, with approximately 2.91 billion users who can be reached through Facebook. Furthermore, with this extensive reach, 94% of marketers are using Facebook, and 58% plan to increase their use of this platform within the next 12 months.
There are also various new features to look out for, such as: more posts recommended by AI, highlighting key updates from friends and family, avatar integration, click-to-message ads, posts from VR, and augmented reality experiences. [Source 1, Source 2]
YouTube
Over 2 billion people use YouTube every day, making it the second-largest search engine globally.
Due to the size of this platform, there are many ways to generate revenue.
Some of these include: a YouTube partner program, affiliate marketing, channel membership, content licensing, YouTube shorts funds, YouTube premium revenue, selling online courses, selling merchandise, crowdfunding, and becoming an influencer.
It is also predicted that there will be a shift from short-form to long-form content, making this platform ideal for users and content creators. [Source]
In 2023, you can expect to see more data and learning courses from LinkedIn.
Due to LinkedIn’s large database of professional and career assets, they’re looking to integrate more ways to use learning tools to help users expand their opportunities.
Furthermore, you can look forward to seeing more video connection tools, increased audio, and an update on the presentation of their feed to cater to the increase of video content. [Source]
It is no secret that Twitter has gone through management changes, so it is expected that there will be more changes to come, but it is difficult to accurately predict what is in store for users in the coming year.
Some predictions include a bigger subscription push, additional verification ticks, variable algorithms, longer tweets, and a possible opportunity for payments. [Source]
TikTok
TikTok has been an app full of popularity, controversy and changes, and 2023 will be no different.
Here is what you should expect from them this year.
First, live stream commerce and shops are key earners in the Chinese market; therefore, it is predicted that there will be a push for that feature in other regions.
So far, western regions are not receptive to this feature, but it is a way for users to generate revenue.
Furthermore, there could be more creator payments.
This will hopefully help alleviate some of the tension surrounding the creator fund.
They are trying out new models to get their top stars paid, especially with YouTube coming out with short-form video monetization.
They must find a solution to this problem, or they could potentially lose their creators and, consequently, their content. [Source]
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