Hacking Social Media: How Recruiting Leaders Can Use ChatGPT in 2023

It’s a new year and the perfect time to level up your social media game!

More and more data shows that potential recruits are using social media to learn about future employers. According to Glassdoor, 79% of job applicants use social media in their job search. But social media takes time, and as a leader, time is not always something you have to spare.

AI is a great timesaver. And ChatGPT can be a valuable tool for generating unique and compelling content. You can use it to create engaging and informative social media content for your personal brand in mere seconds.

ChatGPT will take prompts that you give it and write articles, social media posts, captions, and more. 

For example, you can prompt ChatGPT with: 

“Write a social media post for LinkedIn about how communication is a top value in the mortgage industry.” 

While you may have to make a few edits to what it puts out, you will be amazed at how quickly it can help you start creating your own posts. 

Here are three ways you can use ChatGPT to create social media content:

Share industry news and updates.

ChatGPT can generate social media posts that share the latest news and updates from your industry. This can be a great way to keep your followers informed and engaged, while also positioning you as a thought leader in your field.

Provide tips and guidance.

ChatGPT is great at creating posts that offer tips on topics related to your industry. For example, a mortgage company could use ChatGPT to generate posts that offer tips for first-time homeowners by featuring information about different types of loans.

Enhance your personal testimony.

Many of us have powerful stories we want to share with our audience, like how we live out our values on a daily basis. ChatGPT can take what you write about your life experiences and polish it to look as if you were a professional writer.

Overall, ChatGPT can be a powerful tool for generating unique and engaging social media content. But it doesn’t only help with text-only posts. AI tools like ChatGPT can be powerful for generating video content by providing a starting point for the script or outline. Once refined and edited, it can help you create a polished and professional final product.

Video has become king on all social media platforms because people like to know who they are engaging with. More than half of marketers (54% to be exact) say that video is the most valuable content type for achieving social media marketing goals (SproutSocial).

Viewers are recruits looking for real, genuine content. It can be uncomfortable to get on video, but by using ChatGPT as a starting point, you can jumpstart your process and save hours or prep work.

Here are some steps you can take:


First, you’ll need to decide on the topic or theme that you want to cover in the video. This could be related to your business, industry, or personal brand.


Once you have a general idea of the topic or theme, you can use ChatGPT to generate a script or outline for the video. For example, you can input a prompt that outlines the main points you want to cover. Then, ChatGPT will generate text that fleshes out the details and provides additional context.


After you have generated the initial script or outline, you can edit it to make sure that it flows well and covers all the points you want to make. You may need to adjust the wording, add or remove information, or rearrange the order of the points to create a cohesive narrative.


Once you have a final script or outline, you can use it as the basis for creating the actual video. This might involve:

  • Filming yourself or others,
  • Using graphics or other visual elements,
  • Or incorporating other multimedia elements to bring the content to life.

If you are looking to share industry news, provide tips and guidance, share success stories, or promote your products and services, ChatGPT can help you create compelling content that resonates with your audience.

In 2023, it is more important than ever to use social media to leverage yourself as a leader in your industry. This will not only promote your business, but help connect you with the top talent that aligns with your values.