How to Build a Passion for Creating Video Content
Richard Milligan
Richard is a recruiting coach, high-growth specialist, speaker, and champion of recruiting leaders across the nation. During his time in the mortgage industry, he built more than 20 teams and held leadership positions in Area, Regional, and VP roles. For the last 5 years, he has dedicated his time to developing a system that makes recruiting simple.
He partners with and coaches industry leaders across the country to help them communicate their values, build systems that attract top talent, and position their companies for growth. Richard speaks at both public and private events across the U.S. He lives in Edmond, Oklahoma with his children and wife.
Social media has become an integral part of our daily lives, and for many, it is an important platform to showcase our talents, skills, and businesses. But when it comes to recruiting in the digital age, creating videos has become a must. Potential hires want to see the real and authentic person they plan to work alongside. Here are the top three reasons videos are important for your recruiting strategy.
1. It is Important for the Algorithm
The algorithms on social media platforms prioritize videos over other types of content (such as images or text posts.) When you create and share videos of yourself, you are more likely to reach a wider audience and get more engagement on your posts. This increases your visibility on the platform, and your followers will be able to see your content more often. Also, as you get more engagement on your posts, your account will become more appealing in the eyes of the algorithm. This makes it more likely that your content will be recommended to others.
2. People Like to See a Genuine Person Online
People are drawn to authenticity and genuine connections. When you share videos of yourself, you are providing a behind-the-scenes look into your life and personality. And this helps your followers connect with you on a deeper level. Having a more relatable and personable presence is especially important if you are promoting a business or brand. People are more likely to trust and engage with someone they feel they know, rather than a faceless brand that they don’t.
3. It is Important for Attracting People to Your Business
For recruiting leaders and business owners, creating and sharing videos of yourself can be an effective way to:
- Attract new recruits
- And build your brand.
Videos showcase your products or services in a way that is more engaging and memorable than written content. You can also demonstrate your expertise and personality, which can set you apart from your competition. And it’s more likely to build a loyal following.
Videos can also be used to share:
- Promotions,
- Behind-the-scenes looks at your business,
- Or customer testimonials.
These can all help attract new recruits and build brand awareness.
How Do You Film a Good Video?
Even if you already know all the important reasons to film videos for social media, you may be wondering how to film a good video. Creating an engaging and high-quality video can seem intimidating. But with the right tools and techniques, it can be easy to make a video that your followers will love. Here are some tips for filming a good video:
Having a good camera and microphone will make a big difference in the quality of your videos. You don’t need to spend a lot of money on professional equipment, but you should consider investing in:
– A camera that can film in high definition
– And a microphone that can capture clear audio.
Before you start filming, take a few minutes to think about the shot you want to create. Consider the background, lighting, and angles that will make the shot the most visually appealing. You can also use props or accessories to make your video more interesting.
Good lighting is key to a good video. If you’re filming indoors, consider using a soft light source, such as a lamp or window, to light your face. If you’re filming outside, try to film in the shade or on a cloudy day to avoid harsh shadows and overexposure.
If you’re feeling nervous, start by filming short, simple videos that you can build upon as you get more comfortable. You can also practice filming in front of a mirror to get used to the experience.
Think about what you’re passionate about and focus on that when you’re filming. Whether it’s cooking, fashion, fitness, or something else, find your niche and create videos that showcase your expertise and enthusiasm.
Remember, the goal is to have fun and engage with your followers, not to create perfect, polished content. Don’t be too hard on yourself and enjoy the process of creating and sharing videos. Your followers want to see the real you, so don’t be afraid to show your personality and be authentic.
Instead of worrying about how you look or sound, focus on the message you’re trying to convey. When you’re passionate about your content, that will shine through in your videos. This will make them more engaging and interesting to your followers.
Filming videos of yourself for social media is an important aspect of building a personal or business brand. By utilizing videos, you can reach a wider audience, connect with your followers on a deeper level, and attract new customers. With the right tools, techniques, and mindset, anyone can create great videos that recruits will love. So, go ahead and start creating and sharing videos today!
