One Of The Most Critical Leaders In Business – The Recruiting Leader

I’m a recruiting coach who runs an organization called 4C Recruiting. We teach people to recruit; specifically, we specialize in the area of recruiting leaders.   If you haven’t heard of a recruiting leader before or had that terminology, to me, a recruiting leader is someone who leads a team but is also responsible for building the team.   That’s […]

Recruiting Leaders: Why You Want Cold Leads (& How to Turn Them Warm)

We all know that hot leads are…hot. These are people who have already decided they want a new opportunity. You often don’t have a relationship with them, but you know they’re ready to move. Warm leads are talent who aren’t sure about their current employer, and if given the right value proposition they might be interested in your […]

Recruits Don’t Want to Work for Your Company

You’re building a team for the most innovative, interesting company in the industry, yet attracting new talent is harder than recruiting a penguin in the desert. You call and call, text and text, and wonder: Why aren’t candidates banging down your door to work with you? It’s because recruits don’t care about your company. They care […]

The #1 Recruiting Lesson I Learned from Growing Up Dirt Poor

At school, I was known as “the poor kid.” Let’s put it this way: I had to duct tape my tennis shoes, I wore clothes with holes in them before destroyed denim was a legitimate style, and I ate saltines and powdered milk for breakfast. When I left home at 19, I had just 50 […]

Your Values Are Worth Fighting For!

I will never forget that call. It was 12 hours until my family was leaving for our annual family vacation. It was to be our 5th consecutive year I had kept my promise to my family that I would unplug from my work for a full week. My wife was home packing with our four […]

Work Less, Recruit More

Why Trying Too Hard Kills Your Recruiting Efforts (And What to Do Instead) Ever hear of a tryhard? In teenage parlance, a tryhard is someone who tries so hard to look cool that it backfires, or who expends way too much effort in a video game to kill a “meh” player. There’s a little bit […]

Staying Hyper Focused!

Warren Buffett has shared in an interview that he and Bill Gates were in a group of about twenty people shortly after meeting each other when Bill Gates’ father wanted them all to write down one word on a sheet of paper that accounted for their success. Little did Warren and Bill know that they […]

Connection Of Memorable Moments And Core Values

With this past weekend being youth turkey season I am reminded of this incredible moment I shared with my 9 year old from a few years ago. I am writing this to encourage leaders who find themselves in a season of craziness to fight for the opportunity to create memorable moments. These are the things […]

Motivate Before You Educate And You Discourage!

In 2018 I coached 138 individual recruiting leaders. I spoke at a large number of sales rallies, corporate recruiting events, and even more roundtable meetings. With that said, I had a lot of conversations and heard a lot of stories surrounding recruiting. While many of those stories were “one-off” stories there was a number with consistent themes […]

Recruiting Conversations, How To Build A Team Quickly.

I recently had a conversation with an individual centered around a desire of his to have success quickly. Specifically he wanted to discuss a fast way to build a team.  The conversation kind of went like this….. “I don’t have a lot of time to be successful. All of my compensation is going to be […]

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